Long tail marketing strategies for SEO & SEM often return higher conversion rates by up to 200% as compared to short tail generic keyword terms. These longtail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower cost or bid for keywords and larger returns on pay per click investment. With SEO it is easier to rank well in organic searches for these keywords due to the low amounts of competition. The strategy behind longtail keywords is finding key terms that people search for everyday and weeding out or combining the most competitive keywords.
For SEO, longtail keywords are less competitive and thus easier to rank well with or in other words, easier to be shown on the first page of an organic search result. These days, short tail keywords or generic keywords are almost impossible to rank well for and typically a site would almost need a miracle to happen in order to unseat or replace top ranked site for the given generic keyword. Most long tail SEO success will come from publishing multiple weekly articles centered around chosen long tail terms. These longtail terms should be located in the browser title, page file name, page header, article title, and of course multiple times throughout the written article. Without original content, these longtail keywords simply will not work for SEO. Our article, create quality content for SEO explains essential steps for creating unique, original content. Internal links and file names are optimal locations for long tail keywords. Reserve main pages and topics for short tail keywords and locate longtail anchor links within these pages.
With SEM, longtail marketing strategies essentially work the same way. Choosing to advertise with longtail keyterms as opposed to short tail key terms shows a higher conversion rate for sales and visits. This is due mostly to the fact that people who search via long tail keywords are usually further along in the buying process. These potential customers or visitors know exactly what it is they want to buy or read about.
Finding the right longtail keywords may seem difficult at first but, with a little creativity, choosing the most effective long tail keyterms will come with ease. Begin by placing yourself in a customer point of view. Imagine a situation where you are ready to buy or conduct extensive research. Think of the short tail keywords you may first conduct a search for and then elaborate. Refrain from using stop words such as and, or, the, but. If you come up with a longtail term such as, strategies for long tail keywords, think of how to restructure the term by removing for and making the key term more specific by using long tail marketing strategies. You can be even more specific by using SEM long tail keyword marketing strategies. Several tools and resources are available for assistance in finding the right long tail key terms such as Google AdWords keyword tool, word tracker, and hit tail. These programs generate keyword suggestions as well as provide data for competition and search volume of selected key terms.
Advantages of using longtail keywords are endless. Google has stated that 20-25% of searches have never been seen before. This means greater opportunity for traffic and sales at a fraction of the competition. The best part is that new, fresh longtail key terms are available every day. Creating new key terms is easily done by removing, replacing, adding, or creating an entire variation of long tail key terms that you may already be using.